Use these tools for coming up with compelling pieces of content

9:49 PM Amer Bekic 0 Comments

It is undeniable that, in reality, the vast majority of online interactions and experiences share a common starting point: users resort to the existing search engines, and, moreover, up to 65% of the links clicked have been organically searched by them. As of the emergence of the digital world, and after coining the term Search Engine Optimization (SEO), many developments, techniques, insights and opinions have permeated today’s digital juncture. Business, especially, have harnessed these developments in order to reach out more customers and enhance their scope at a global scale. When it comes to improving a brand’s popularity and its websites, few additional things can be said about the adequacy of considering search engine optimization techniques as the best way to boost both aspects. As for inbound marketing, no other technique apart from the ones commonly related with SEO can provide and deliver a better result.

We at Blogzuola have previously addressed the topic of search engine optimization; moreover, we have been mentioning and evaluating different tools that have proven to be efficient in managing different SEO aspects. For effective optimization, it is widely known that writing content is, by all means, a compulsory, yet daunting at first sight, task; however, there have been developed several tools that can become a solid aid and can make the process more efficient and effective.

So, in order to write compelling pieces of content for search engine optimization purposes, the following tools may certainly come in handy:

Google Search Console


For a proper execution of a particular search engine optimization campaign, Google Search Console is almost compulsory and mandatory. It provides users with a sheer array of information about the performance of a website and other tools as well. Google Search Console allows users to learn which pages are the ones delivering the best performance in terms of the keywords being used by the managers as well as the number of pages that have previously been indexed.

Such information enables users to easily alter the strategy and subsequently tailor it to other types of audiences.

Google Keyword Planner


This tool, like the one previously discussed, was developed by arguably the most prominent search engine. Google Keyword Planner allows users to be aware of the nature and the reputation of certain keywords; it lets users know which keywords are most popular and which ones might yield the best performance. It is important to recall that coming up with effective keywords, and knowing which ones are the ones providing better results, embody the backbone of a solid and productive search engine optimization strategy.



Optimizing text is as important as carrying out completion analysis. Luckily, there is a tool that allows users to do so. SEMrush is perhaps one of the most famous tools for competition research: the keyword for which a business might be ranking well is subsequently featured by getting the domain overview. Although this is just one out of its multiple features, SEMrush also includes paid search campaigns, backlinks, and competition analysis in terms of organic results.



Businesses must always strive to be aware what their main topic is and what goals they want to accomplish with their content. nTopic allows users to reach out to their target audience: all they have to do is include their domain and their keyword of interest. nTopic is especially useful for it lets users known whether their content is relevant, genuine, or not. The score about the relevancy and importance becomes a major aid for identifying the right path towards which businesses should focus their efforts.

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TopAussieWriters is known for including some of the best content writers in the field. Users only have to provide the information and choose the writer they believe may yield the best result. By doing so, businesses, companies, and users, in general, will receive a much higher ROI in the long run, especially if the previously selected writer ends up being the right one for the job.



Spyfu becomes especially a good aid since it allows users to carry out both competition and keyword researchers. Users have to provide either the keyword or the domain of their preference: if they intend to carry out a competition research, Spyfu will let the user know which keywords are seemingly providing the best results and which ones are ranking best.



Basic, yet simple, Word2Clean, allows users, especially the vast majority of search engine optimization content writers to convert text files into HTML. Of course, compared to the aforementioned tools, Word2Clean does not feature a lot of services or capabilities; however, it is wise to always cover the full scope of what writing content usually demands, which is why the tool serves a good purpose, especially when combined with other apps or tools.