Starting from scratch: four tools to start a SEO campaign
Starting a business is not an easy task. Not everyone who decides to
take a step further and walk through the dreary process of starting a
personal business makes it out successfully. Sadly, today’s industry and
today’s digital landscape has become extremely demanding: not long ago,
well-known e-commerce site Econom founder Jody Sherman (47) took his
own life. His death constituted a precedent in the entrepreneurial
community and brought to light the discussion regarding entrepreneurship
and mental health. In fact, such topic has been drifting around since
Diaspora founder, Illya Zhitomirskiy (22), committed suicide just about
two years ago.
We understand that for startups to thrive under these circumstances, entrepreneurs not only need to master a lot of things but also become savvy as to what kind of decisions will lead their businesses to success. Such premises have brought us to cover different aspects of the entrepreneurial journey: from search engine optimization (SEO) tools to the perks of attaining a positive and strong online reputation. Therefore, even though controlling every variable is certainly impossible when it comes to starting a business, and understanding that for a business to succeed it is almost compulsory to create a strong online presence, we have reviewed some tools that have been specifically tailored for those small businesses trying to make a name for themselves as they join the tough, yet marvelous, roller coaster of today’s business world.
It allows users to look for ad group and keyword ideas, and even catch a glimpse at how well would these keywords perform. It is actually really helpful for coming up with other relevant keywords, probably disregarded in the first time. Additionally, the Google Keyword Planner also provides the user with historical search data and a compilation of traffic statistics, which can be used to predict clicks and conversions as well as to decide on the budget destined to ‘Pay Per Click’ marketing.
Image courtesy of Negative Space at Pexels.com
We understand that for startups to thrive under these circumstances, entrepreneurs not only need to master a lot of things but also become savvy as to what kind of decisions will lead their businesses to success. Such premises have brought us to cover different aspects of the entrepreneurial journey: from search engine optimization (SEO) tools to the perks of attaining a positive and strong online reputation. Therefore, even though controlling every variable is certainly impossible when it comes to starting a business, and understanding that for a business to succeed it is almost compulsory to create a strong online presence, we have reviewed some tools that have been specifically tailored for those small businesses trying to make a name for themselves as they join the tough, yet marvelous, roller coaster of today’s business world.
Moz Open Site Explorer
Moz Open Site Explorer provides webmasters and users in general with several tracking tools that help business owners collect more, and more accurate as well, information about search engine atmosphere. Simply put, this tool is what enables users to get the most out of their link building processes, as it displays a compilation of pages that happen to have the highest authority. Besides, it allows users to have a glimpse at the latest links to their sites. This is indeed and incredibly useful tool for anyone seeking to increase the amount of outbound links redirecting to their site. In order to see how it works at first glance, just visit the tool’s official website and enter the site’s URL and then click the search button. Soon afterward, the tool with display a compilation of different KPI and metrics such as authority numbers, links, and URLs directing to that specific site.
Google’s Keyword Planner
This is a basic, yet powerful tool that never ceases to achieve wonders. For any startup seeking to launch its first search engine optimization campaign —or even for those well-established businesses hoping to make some adjustments to existing ones—, the Keyword Planner definitely comes in handy.
It allows users to look for ad group and keyword ideas, and even catch a glimpse at how well would these keywords perform. It is actually really helpful for coming up with other relevant keywords, probably disregarded in the first time. Additionally, the Google Keyword Planner also provides the user with historical search data and a compilation of traffic statistics, which can be used to predict clicks and conversions as well as to decide on the budget destined to ‘Pay Per Click’ marketing.
Image courtesy of Negative Space at Pexels.com
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