Blogzuola

We cannot stress enough the importance of ensuring the right management of online reputation. Moreover, at Blogzuola we have depicted several times how bad can it get when companies or people in general do not pay special attention to how they are managing their online reputation. Although striving to avoid online reputation issues is something coherent with a company’s goals, it is also possible to experience bad times as a consequence of neglecting its magnificence. This is why we have come up with several online reputation management tips for successfully managing the company’s reputation: from getting back from a distressful experience to boosting the current statu quo, as well as coming up with effective ways of repairing online presence. The vast spectrum of online presence allows companies and people in general to harness all the tools it has got to offer: content creation, social media presence, search engine optimization enhancement are just some of the exis...

In spite of being a somewhat recent term, reputation management, or reputation, for this matter, is as old as man himself. However, and since the world has been experiencing the fourth industrial revolution —where the line between digital and analog is becoming more and more blurry— understanding and, furthermore, successfully managing a company’s or a personal online reputation might seem a daunting task. In reality, reputation management is a really simple topic which people make overly complicated, especially in the business world. Back in the days, reputation management used to mean something more, and it kind of should today as well since, everything people do as business —from tech support to the final product, for instance— is ultimately related to that business’s reputation as it extends to, for example, the customer’s experience —thereby enabling them to develop their own perception of that specific company. Courtesy of Mark Kens at Flickr.com In recent ...

Every company wants to be the first choice in their respective industry.  Likewise, every individual would like to be at the top of the prospect pool when a job opening comes along.  Those looking to hire a company or an individual will take to the internet to try to find as much information on them as is possible.  This kind of profiling has become standard practice in any hiring process.  Companies want to make sure they are working with the best people and companies, and not just regarding their field of expertise, but also their professionalism. Social media networks are extremely powerful things.  They can tell a lot about a person. You can learn about their social life, their private ones, and their professional life by just glimpsing at different profiles.  With regards to professionalism and qualifications, one of the places you can be sure they will look is on LinkedIn. LinkedIn has become a prime player when it comes to gettin...

Screaming Frog is one of those SEO tools that even though is not really so well-known, is incredibly useful if you learn how to use it properly. Screaming Frog SEO Spider is definitely the best option to check a tremendous amount of mistakes on your website, which, by the way, are easy to commit, and very difficult to detect, taking into account all the factors that you must consider to achieve better rankings in search engines like Google. In general, Screaming Frog allows you to evaluate a whole website in the same way as Google’s spiders do. After the complete evaluation of a website, this tool produces a report that tells you which links are broken, which images may be inappropriate, which text may be duplicated, or which are the problems regarding CSS code files, among others. Image courtesy of Lucas Velásquez  at Flickr.com The first thing to note is that this is a desktop application, not an online tool. This means that it is necessary to download ...

Trying to write a blog post or an article is something easier said than actually done: this apparently simple task demands, in fact, a lot of effort. Writers definitely can assert that, when it comes to writing, much effort is put into the research, the planning, the mere writing and, last but not least, the subsequent optimization of the content published on a particular web page—because all of this is done for SEO purposes—. So, it is pretty clear that there is a myriad of details that need to be included in order for writers to come up with compelling pieces of content, especially if those pieces are supposed to do it all: attract new readers, provide accurate and valuable information, turn visitors into new customers and, most importantly, help rank websites much better on the different search engines. Under the aforementioned circumstances, writers often get frustrated once they realize that several hours—even days—have passed after starting what they initially...

Back in 2015, Google announced that mobile searches had reached the same amount as desktop searches.  This marked a historic point in terms of search engine optimization and where it was headed.  2016 has gone by, and mobility has now taken its place atop the searching mountain.  It’s almost impossible to not see anyone looking down at their mobile device and not be looking for something.  Desktop searches are starting to become a thing of the past given how voice searches are starting to gain momentum on mobile devices and its integration into the most popular apps seems rather inevitable.  We are moving rather quickly from the traditional form of SEO, intended for desktop browsers and websites, and into the age of mobile search engine optimization. In addition to the growth of voice searches, a look at some of the most important trends for SEO in 2017 makes it rather clear that if a website does not run well on a mobile device then it will...

If you could watch all the videos uploaded to YouTube during an hour, you would need several days and gallons of coffee. The amount of information uploaded to YouTube today is greater than the amount of interactions across the Internet twenty years ago. It’s just hard to assimilate, and even more to think about how to capture the attention of YouTube users with a video nowadays. One of the best ways to do it, and therefore, to have a better SEO, is by publishing good audiovisual contents. If you have no idea to make viral videos (and maybe you think you need too much money and time,) this post is for you. First off, it’s important that you know how a viral video can help you to optimize your search engine rankings. A video about a product or service increases the chances that a consumer pays for it. When advertising is only made of images it usually becomes a regular Internet landscape. On the other hand, if the video is entertaining enough (and you do not need to in...

As of the past decade, the digital world has suffered a tremendous evolution: ten years ago, maybe more, search results were nothing but a small compilation of up to ten links on a determined search engine results page. Those were the days where, perhaps, the term online reputation managemen t was not even close to what it means today; moreover, its connotation was pretty much straightforward and self-explanatory: Internet users could easily determine whether those results, those links, were related to positive content —which, in case they were, that business’s reputation was outstanding. Nevertheless, with the emergence and evolution of the digital world, those days are gone —and things got a little bit more complex—. Given the pace at which information surfs the Internet today, it is normal to see how wide the spectrum of online reputation management has gotten: universal access to information, mottled consumers, complaint sites, social media platforms, forums, bl...

Some think this is an excellent idea, mainly due to the amount of traffic on Wikipedia (not to mention that it is the main referent of many users looking for information around the world.) Others have a poor opinion of this method, and they even warn you not to use it for not spoiling your online reputation. Let’s look at the arguments from both points of view. On the one hand, Wikipedia is an example of the information revolution we are experiencing today. Not only is it a free platform that will give access to any user around the globe to terabytes of information in different languages on a wide variety of topics. This is a matter of tremendous interest when we think of the history of knowledge and information, bearing in mind that knowledge was a privilege before, when the only books were available in monasteries or some old universities, such as Oxford or the Sorbonne (available, moreover, not only for those who actually knew how to read and write, who were few a...

Search engine positioning is certainly an art: knowing how to combine all the variables Google takes into account for ranking websites is a somewhat complex task. Search Engine Optimization strategies are often characterized by the ongoing monitoring of both the own website and those considered as competitors. At Blogzuola we have previously addressed the importance of harnessing the existent Search Engine Optimization tools for coming up with a more accurate strategy regarding a site’s online positioning; this post will go into detail, and readers will find in a more succinct way a summary of the SEO tools that have proven to be effective for managing search engine optimization strategies during 2017. Google AdWords: Keywords tool   Those who have previously dwelled in the SEO world might have already understood the magnificence of keywords: these are essential when it comes to coming up with any SEO strategy. This tool, developed by Google, allows users to ...

There are thousands of ways to bring traffic to a website, but there is one that is definitely crucial to consider: the good use of search engines, especially Google. In fact, almost all SEO tools are related to Google or at least address it tangentially. For this reason, one of the main goals you need to meet in order to get more visits on your website is that it is visible in the first results of Google. This will significantly increase your visibility and traffic. This post is a brief guide for you to reach this goal. The first thing to do is to understand the indexing process (and it’s not really complicated.) In a nutshell, the indexing process starts when Google’s algorithm finds your website, analyzes the content, classifies it and includes it in its index. From that moment on, any Internet user will be able to find it by typing the name of it, or by typing some keywords, in the search bar. Many people wonder if the process of indexing is automatic, if Google...

Every day we all listen and talk more about positioning on search engines. When we talk about it, we actually talk about SEO (search engine optimization.) One of the first considerations to keep in mind is that there are two main ways to work on SEO: off-page and on-page. In this post, we will talk about the latter. What is on-page SEO? Basically, it is the set of optimizations that can be carried out on a website with the aim of improving the organic positioning on search engines. This means that on-page SEO depends directly on those who are interested in it, since they control their websites and they know what to post and what kind of visitors they want. Simply put, on-page SEO aims to give a hand to search engines (mainly Google,) so that they can index your website as fast as possible and rank it according to your interests. Thanks to on-page SEO, you can give Google instructions about what you want about your website. Some people feel that there is no need to ...

There is no such thing as the perfect tool when it comes to caring for and monitoring online reputation. Each client, company, and case are different. However, it is very useful to be aware of the main tools for this purpose, because the mixture of some of them is often the factor that guarantees success in this field. After all, it is not advisable to depend on a single tool of online reputation management: the frequent outdatedness due to the permanent changes of Google’s algorithm, for example, is one of the main reasons. In this post, you will find a basic ‘toolbox’ to manage your online reputation. IceRocket   This free tool is widely recommended. Its emphasis is monitoring what they are saying about your brand (especially) in blogs, although it is not restricted to them since its functions extend to the social media. Moreover, the search can be carried out in several languages. Icerocket allows you to monitor who is mentioning your brand or keyword ...

Today, the biggest asset is information. Quality information. We produce, buy and sell information. Today, information is one of the main elements that move the world’s economy. Of course, information is a vital aspect of any business. In the digital marketing world, if you do not measure a series of actions online, for example, the effectiveness of your marketing plans, you will find several limitations in the long run and the only thing you can do will be crossing your fingers so that the final result of your decisions is satisfactory in the operating account. For this reason, it is critical that you understand the concept of metrics and learn how to use it with mastery. What is metrics? Metrics are basically numerical values that give you a big picture about the performance of what you are doing in your digital marketing strategy. Metrics actually depend on the needs of each business; however, the main metrics that any organization should monitor regularly are the...

To improve the search for keywords, you need to understand them as questions typed by users on Google and other search engines that you need to answer the best way possible. The way that Google, for example, has to answer them is to offer the most relevant pages in the search results. This means that users find your website using keywords, and that is why it is so important to know how to select the most profitable and use them in your SEO onPage and Offpage. A proper keyword analysis will save you a lot of time. You can detect and discard those that barely interest people or those that attract the wrong visitors (those who do not need what you are trying to sell or promote.) Likewise, if you learn to analyze your keywords before using them, you will avoid the kind of keywords whose competence is too strong for your abilities. The first thing to note is that there are three types of keywords. The first kind is informational: they mean several searches since the...