Blogzuola

We cannot stress enough the importance of ensuring the right management of online reputation. Moreover, at Blogzuola we have depicted several times how bad can it get when companies or people in general do not pay special attention to how they are managing their online reputation. Although striving to avoid online reputation issues is something coherent with a company’s goals, it is also possible to experience bad times as a consequence of neglecting its magnificence. This is why we have come up with several online reputation management tips for successfully managing the company’s reputation: from getting back from a distressful experience to boosting the current statu quo, as well as coming up with effective ways of repairing online presence. The vast spectrum of online presence allows companies and people in general to harness all the tools it has got to offer: content creation, social media presence, search engine optimization enhancement are just some of the exis...

In spite of being a somewhat recent term, reputation management, or reputation, for this matter, is as old as man himself. However, and since the world has been experiencing the fourth industrial revolution —where the line between digital and analog is becoming more and more blurry— understanding and, furthermore, successfully managing a company’s or a personal online reputation might seem a daunting task. In reality, reputation management is a really simple topic which people make overly complicated, especially in the business world. Back in the days, reputation management used to mean something more, and it kind of should today as well since, everything people do as business —from tech support to the final product, for instance— is ultimately related to that business’s reputation as it extends to, for example, the customer’s experience —thereby enabling them to develop their own perception of that specific company. Courtesy of Mark Kens at Flickr.com In recent ...

Every company wants to be the first choice in their respective industry.  Likewise, every individual would like to be at the top of the prospect pool when a job opening comes along.  Those looking to hire a company or an individual will take to the internet to try to find as much information on them as is possible.  This kind of profiling has become standard practice in any hiring process.  Companies want to make sure they are working with the best people and companies, and not just regarding their field of expertise, but also their professionalism. Social media networks are extremely powerful things.  They can tell a lot about a person. You can learn about their social life, their private ones, and their professional life by just glimpsing at different profiles.  With regards to professionalism and qualifications, one of the places you can be sure they will look is on LinkedIn. LinkedIn has become a prime player when it comes to gettin...

Screaming Frog is one of those SEO tools that even though is not really so well-known, is incredibly useful if you learn how to use it properly. Screaming Frog SEO Spider is definitely the best option to check a tremendous amount of mistakes on your website, which, by the way, are easy to commit, and very difficult to detect, taking into account all the factors that you must consider to achieve better rankings in search engines like Google. In general, Screaming Frog allows you to evaluate a whole website in the same way as Google’s spiders do. After the complete evaluation of a website, this tool produces a report that tells you which links are broken, which images may be inappropriate, which text may be duplicated, or which are the problems regarding CSS code files, among others. Image courtesy of Lucas Velásquez  at Flickr.com The first thing to note is that this is a desktop application, not an online tool. This means that it is necessary to download ...

Trying to write a blog post or an article is something easier said than actually done: this apparently simple task demands, in fact, a lot of effort. Writers definitely can assert that, when it comes to writing, much effort is put into the research, the planning, the mere writing and, last but not least, the subsequent optimization of the content published on a particular web page—because all of this is done for SEO purposes—. So, it is pretty clear that there is a myriad of details that need to be included in order for writers to come up with compelling pieces of content, especially if those pieces are supposed to do it all: attract new readers, provide accurate and valuable information, turn visitors into new customers and, most importantly, help rank websites much better on the different search engines. Under the aforementioned circumstances, writers often get frustrated once they realize that several hours—even days—have passed after starting what they initially...

Back in 2015, Google announced that mobile searches had reached the same amount as desktop searches.  This marked a historic point in terms of search engine optimization and where it was headed.  2016 has gone by, and mobility has now taken its place atop the searching mountain.  It’s almost impossible to not see anyone looking down at their mobile device and not be looking for something.  Desktop searches are starting to become a thing of the past given how voice searches are starting to gain momentum on mobile devices and its integration into the most popular apps seems rather inevitable.  We are moving rather quickly from the traditional form of SEO, intended for desktop browsers and websites, and into the age of mobile search engine optimization. In addition to the growth of voice searches, a look at some of the most important trends for SEO in 2017 makes it rather clear that if a website does not run well on a mobile device then it will...

If you could watch all the videos uploaded to YouTube during an hour, you would need several days and gallons of coffee. The amount of information uploaded to YouTube today is greater than the amount of interactions across the Internet twenty years ago. It’s just hard to assimilate, and even more to think about how to capture the attention of YouTube users with a video nowadays. One of the best ways to do it, and therefore, to have a better SEO, is by publishing good audiovisual contents. If you have no idea to make viral videos (and maybe you think you need too much money and time,) this post is for you. First off, it’s important that you know how a viral video can help you to optimize your search engine rankings. A video about a product or service increases the chances that a consumer pays for it. When advertising is only made of images it usually becomes a regular Internet landscape. On the other hand, if the video is entertaining enough (and you do not need to in...

As of the past decade, the digital world has suffered a tremendous evolution: ten years ago, maybe more, search results were nothing but a small compilation of up to ten links on a determined search engine results page. Those were the days where, perhaps, the term online reputation managemen t was not even close to what it means today; moreover, its connotation was pretty much straightforward and self-explanatory: Internet users could easily determine whether those results, those links, were related to positive content —which, in case they were, that business’s reputation was outstanding. Nevertheless, with the emergence and evolution of the digital world, those days are gone —and things got a little bit more complex—. Given the pace at which information surfs the Internet today, it is normal to see how wide the spectrum of online reputation management has gotten: universal access to information, mottled consumers, complaint sites, social media platforms, forums, bl...