Blogzuola

Search engine positioning is certainly an art: knowing how to combine all the variables Google takes into account for ranking websites is a somewhat complex task. Search Engine Optimization strategies are often characterized by the ongoing monitoring of both the own website and those considered as competitors. At Blogzuola we have previously addressed the importance of harnessing the existent Search Engine Optimization tools for coming up with a more accurate strategy regarding a site’s online positioning; this post will go into detail, and readers will find in a more succinct way a summary of the SEO tools that have proven to be effective for managing search engine optimization strategies during 2017. Google AdWords: Keywords tool   Those who have previously dwelled in the SEO world might have already understood the magnificence of keywords: these are essential when it comes to coming up with any SEO strategy. This tool, developed by Google, allows users to ...

There are thousands of ways to bring traffic to a website, but there is one that is definitely crucial to consider: the good use of search engines, especially Google. In fact, almost all SEO tools are related to Google or at least address it tangentially. For this reason, one of the main goals you need to meet in order to get more visits on your website is that it is visible in the first results of Google. This will significantly increase your visibility and traffic. This post is a brief guide for you to reach this goal. The first thing to do is to understand the indexing process (and it’s not really complicated.) In a nutshell, the indexing process starts when Google’s algorithm finds your website, analyzes the content, classifies it and includes it in its index. From that moment on, any Internet user will be able to find it by typing the name of it, or by typing some keywords, in the search bar. Many people wonder if the process of indexing is automatic, if Google...

Every day we all listen and talk more about positioning on search engines. When we talk about it, we actually talk about SEO (search engine optimization.) One of the first considerations to keep in mind is that there are two main ways to work on SEO: off-page and on-page. In this post, we will talk about the latter. What is on-page SEO? Basically, it is the set of optimizations that can be carried out on a website with the aim of improving the organic positioning on search engines. This means that on-page SEO depends directly on those who are interested in it, since they control their websites and they know what to post and what kind of visitors they want. Simply put, on-page SEO aims to give a hand to search engines (mainly Google,) so that they can index your website as fast as possible and rank it according to your interests. Thanks to on-page SEO, you can give Google instructions about what you want about your website. Some people feel that there is no need to ...

There is no such thing as the perfect tool when it comes to caring for and monitoring online reputation. Each client, company, and case are different. However, it is very useful to be aware of the main tools for this purpose, because the mixture of some of them is often the factor that guarantees success in this field. After all, it is not advisable to depend on a single tool of online reputation management: the frequent outdatedness due to the permanent changes of Google’s algorithm, for example, is one of the main reasons. In this post, you will find a basic ‘toolbox’ to manage your online reputation. IceRocket   This free tool is widely recommended. Its emphasis is monitoring what they are saying about your brand (especially) in blogs, although it is not restricted to them since its functions extend to the social media. Moreover, the search can be carried out in several languages. Icerocket allows you to monitor who is mentioning your brand or keyword ...

Today, the biggest asset is information. Quality information. We produce, buy and sell information. Today, information is one of the main elements that move the world’s economy. Of course, information is a vital aspect of any business. In the digital marketing world, if you do not measure a series of actions online, for example, the effectiveness of your marketing plans, you will find several limitations in the long run and the only thing you can do will be crossing your fingers so that the final result of your decisions is satisfactory in the operating account. For this reason, it is critical that you understand the concept of metrics and learn how to use it with mastery. What is metrics? Metrics are basically numerical values that give you a big picture about the performance of what you are doing in your digital marketing strategy. Metrics actually depend on the needs of each business; however, the main metrics that any organization should monitor regularly are the...

To improve the search for keywords, you need to understand them as questions typed by users on Google and other search engines that you need to answer the best way possible. The way that Google, for example, has to answer them is to offer the most relevant pages in the search results. This means that users find your website using keywords, and that is why it is so important to know how to select the most profitable and use them in your SEO onPage and Offpage. A proper keyword analysis will save you a lot of time. You can detect and discard those that barely interest people or those that attract the wrong visitors (those who do not need what you are trying to sell or promote.) Likewise, if you learn to analyze your keywords before using them, you will avoid the kind of keywords whose competence is too strong for your abilities. The first thing to note is that there are three types of keywords. The first kind is informational: they mean several searches since the...

AMP is a technology developed by Google since October 2015 which points to a clear and beneficial goal for all users: reducing the loading times of websites which are visited from mobile devices. Given that most of the Internet traffic currently comes from tablets and smartphones, Google has found it imperative to speed up the loading times for pages to run as fast as a desktop computer or Laptop (or even more.) This has to do directly with the latest trends of SEO, since what Google is trying to do, successfully, by the way, is to place in the top positions of the search rankings those websites that have implemented this technology. This, among other things, also means that all other efforts to improve SEO (keywords, indexing, metrics, link building, etc.) could be absurdly vain if webmasters do not consider adapting to these new changes. The main way to develop and implement this technology is based on three fundamental elements. The first one is AMP HTML, a tech...